The Abnormal Beauty Company

The life and career of Brandon Truaxe, founder of cosmetics conglomerate DECIEM, is set for the big screen treatment. Real Friends Media and The Donaldson Company, led by producers Lana Belle Mauro (Hip Hop Evolution, Once Were Brothers) and Mackenzie Donaldson (Orphan Black, Snowpiercer), respectively, are partnering to produce a doc titled The Abnormal Beauty Company, which will examine Truaxe through his most successful brand, The Ordinary. Told through intimate interviews, never-seen-before footage, and a deep archive of social media posts, the pic will be directed by Aref Mahabadi, a founding member of DECIEM, The Ordinary’s parent company. The doc is billed as an “unprecedented” behind-the-scenes examination of how The Ordinary “sparked a skincare revolution with its commitment to transparency” while offering a window into Truaxe’s “public and tragic self-destruction.”