In Rio de Janeiro, advertising agent Bruno has sex with a woman during a wedding party. However, they are seen by the guests and his girlfriend Fernanda feels humiliated by him in front of their friends. Fernanda gets even with Bruno exposing a video in Youtube where Bruno has premature ejaculation after 10 seconds of sexual games with her. Bruno is mocked by his friends and the video becomes a sensation on the Internet. Bruno tries to reinvent himself having sex with other women to improve his reputation, but he does never succeed in his intentions and misses Fernanda.