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In May 2014, Simon Ackroyd won a major body building championship to become Mr Great Britain. This victory earned him the opportunity to compete at the pinnacle of global amateur bodybuilding - Mr Universe. Impressed by his achievement, Simon's younger brother Shane, and his filmmaker friend Ian Harding of Crispy Dog, decided to make a 'short film' following Simon and his inspirational training partner Neil, as they train for their biggest challenge yet. These Are The Ones That Count is an entirely honest look into their world of sheer dedication and sacrifice, where every repetition, calorie and carb matters.